Is this the programme you're looking for?
What does it take to turn data and creativity into marketing that actually works? This programme teaches you to understand customers and markets, develop compelling marketing strategies, and drive results by applying AI and analytics to real business challenges. The curriculum integrates marketing strategy, customer experience & innovation, and customer insights, reflecting how modern marketing creates value.
Practical information
- Type
- Master
- Degree
- MSc
- Mode of study
- Full-time
- Instruction language
- English
- Duration
- 1 year
- Study points (EC)
- 60
- Location
- Campus Woudestein
- Start date
- September
- Application Deadline (EEA)
- 1 May
The study programme in a nutshell
In this programme, you don't just sit and listen: you debate, present, and apply your ideas, sharpening the mindset, critical thinking, and communication and persuasion skills that future-proof your marketing career. You will learn alongside faculty from one of Europe's top-rated marketing groups, work hands-on with real companies, and join a global alumni network ready to open doors. Rotterdam's strategic location and innovative spirit make it the ideal place to specialise in Marketing within Economics and Business
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Career opportunities after graduation
Most graduates land a role within two months of finishing the programme. They go on to work across FMCG, financial services, and consulting at organisations like Unilever, ABN-AMRO, and BCG, as well as fast-growing startups, scale ups, and B2B companies, in roles spanning marketing management, analytics, and strategy.
