A master programme that transforms creative vision into data-driven marketing strategy
What makes our approach to marketing different? The marketing specialisation within the MSc Economics and Business combines customer understanding, strategic thinking, and analytical skills to prepare you for modern marketing challenges. The programme focuses on three pillars that reflect how modern marketing creates value:
- Marketing Strategy – Strategic thinking that drives competitive advantage
- Customer Experience & Innovation – Understand and design meaningful and impactful customer journeys
- Customer Insights – Using AI and analytics to uncover patterns and opportunities
Rather than treating these as separate subjects, you will learn to integrate them so you will be able to achieve and sustain strong market presence. This integrated approach sets our programme apart.
Is this the right programme for you?
This programme is a strong fit if you:
- Are eager to turn creative ideas into real-world marketing strategies
- Want to understand customer decision-making, and how to influence decisions
- Are excited by the challenge of combining strategic thinking, AI, and data analysis
- Thrive in collaborative, fast-paced environments
- Are motivated to make a measurable impact on business performance
To succeed, you will need curiosity, creativity, and a strong analytical mindset.
This study gave me the best possible preparation for working in the marketing field.
This master enabled me to think practically and see which issues real marketers face.
This master provided a solid footing from which I have benefitted during my career.
