This programme builds on a legacy of marketing and business economics education at our school that stretches back to the 1950s, a tradition that has shaped generations of graduates who went on to lead major companies, in the Netherlands and abroad.
It enables you to shape your own marketing career and follow in their footsteps. Most alumni find a role within two months of graduating, working across industries and countries, in marketing, consulting, sales, analytics, or as founders. Over time, many also grow into broader leadership and general management positions, building on the strategic foundation the programme provides.
Below you will find examples of the type of companies our graduates typically join and the roles they fulfill:
- Product/brand/marketing manager in a variety of small, medium, and large firms (e.g., large firms like Philips, Unilever, Nestlé, Pfizer, IBM, and Microsoft)
- E-commerce/ campaign performance specialist for online retailers such as Coolblue and Booking.com
- Marketing analytics expert or market researcher in consulting firms (e.g. McKinsey, BCG, VODW) and in multinationals (e.g. Google, KPN)
- Sales & Account manager in companies such as P&G, Unilever, and ABN-AMRO
- A start-up entrepreneur who develops new products that cater to consumer needs