Admission

Online MSc Marketing and Data Intelligence
Header - Online MSc Marketing and Data Intelligence - 2025

You are well suited to the programme if you are a professional who recognises the power of data-driven marketing, enjoys turning data into actionable insights, and is motivated to learn and engage in a diverse, international classroom.

Requirements

  • Have at least three years of relevant work experience, preferably in a job that builds data-driven insights to support the organisation’s marketing decisions.
  • A bachelor's degree or higher, or an undergraduate degree that is comparable in level with an academic bachelor's degree obtained at a Dutch research university (WO).
  • Your prior education should include sufficient analytical courses, such as mathematics, statistics or quantitative research methods, programming, as well as sufficient coursework in marketing or business-related subjects.
  • English language proficiency certificate (unless exempt).

Application documents

1. Motivation letter

Your motivation letter should include a paragraph about:

  • your individual motivations for studying the course.
  • your suitability to study at the master level.
  • how you feel you can add value to your cohort and contribute as a student.

2. Curriculum Vitae

3. Education degree 

An Education degree (i.e. university) and any relevant transcripts, in both the local language and an English translation.

4. English language proficiency certificate 

An English language proficiency certificate to be submitted either during the application process or at a later stage. Click here for details on the accepted tests, minimum subscore and minimum total score (pdf)

5. Non-refundable application fee of € 20

The application is completed in the RSM online application portal Embark.

Enhance eligibility 

Should you believe that you do not fully meet the admission criteria, we recommend that you consider taking the following online open courses offered by Erasmus University Rotterdam to enhance your eligibility for the programme:

Please note that completion of these courses does not guarantee admission, but it may strengthen your application and improve your chances of being accepted.

Are you uncertain whether the Master is the right fit for you?

If you are unsure of your eligibility, or whether the Online Master Marketing and Data Intelligence aligns with your career goals, we invite you to take advantage of our complimentary profile assessment. Simply share your LinkedIn profile with us, and we will provide guidance on your Online Master study options. Click here to get started.

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