Why this programme

A career in arts & culture 

Choosing a degree can be a tough decision, but what is even tougher is having your parents’ approval on that decision. Especially, when it comes to degrees related to arts and the cultural industry, there is the misconception that the only possible career after your studies is becoming an artist. This, however, is far from the truth. The reason why I choose this programme is the variety of topics and fields it covers in relation to arts and culture. When I saw the programme overview before applying, I was fascinated by the amount of opportunities it creates and by the amount of directions you can go into during and after your studies. 

Interactive environment 

What I enjoy the most in my courses is the interactive environment. Since, the programme is very closely related to sociology and philosophy, discussion is very important because they introduce many different perspectives to the course material. The best part is that there is no right or wrong, everyone is allowed to express themselves freely. 

A broadened horizon

At first, when I saw that I am going to have a Economics course, I got a bit scared, I had never had any experience with this subject and it sounded so complicated. However, the material was very manageable and there was always room for questions or additional explanation for anyone having a hard time with the assignments or material of the course. Overall, this programme has immensely broadened my horizons and the international environment of the university has made me feel more than comfortable and accepted. It has helped me have a more clear idea about what career path I want to take in the future all thanks to the variety of subjects I had the chance to tackle. 

Exploring society and the arts 

I have always been passionate about art, especially when it came to the behind-the-scenes of the art world. I wanted to find a university programme that combined my passion for art, as well as my curiosity for how society works and for how it is intertwined with all forms of art – music, film, literature, fine arts, and so on. I was certain that I wanted to study abroad, The Netherlands being one of my first choices country-wise. Therefore, in my very thorough search for a bachelor programme that would fulfil my desires, I came across the IBACS programme from Erasmus University Rotterdam. When I read the description of the programme, I completely fell in love with it and I decided that this is what I wanted to study. 

Broad approach towards the arts

Fast-forward to my second year of university, I can happily say that IBACS has met all my expectations so far. One of the things that I like the most about this programme is that it is very broad, thus giving me the opportunity to discover which area I like the most within the cultural and creative industries. This is how I discovered that I’m very interested in media, advertisement and audience studies. 

International, kind & open-hearted environment

Moreover, the environment at Erasmus University has made my experience even better. It is a very international, kind and open-hearted environment when it comes to the students, as well as the teachers, counsellors and the staff. I am very much looking forward to my next years of university! 

The perfect combination 

When looking for universities to apply to, I only knew two things: I want to study art but I do not want to be an artist myself. So when I found IBACS, it felt like a perfect programme to me. Broad theoretical background, insight into the art market from the other side of things, and, perhaps my favourite, multiple sociology-focused courses indulging into how art is produced and consumed. Adding to that studying based on academic literature poses a great academic potential of given education, which opens many possibilities for a person like me, who wants to work in academics.

Adjusting to a new lifestyle 

Nonetheless, switching to an English-based lifestyle, when it is not my first language, created some difficulties and frustrations, especially in the beginning, when course literature still seemed like some foreign magical spells. With time, however, reading them started feeling like any other daily task, all it needed was practice, repetition, and not being afraid to use a dictionary for every tenth word within the first few weeks. 

International character 

The thing I found most exciting about studying IBACS is the international character of the course. Taking aside any statistics the university websites can tell you, you can really see the diversity of students by simply going to class. And studying a course that is all about culture could not be better than when you are able to compare traditions and ways of life. It is a great opportunity to open your mind for new mindsets and perspectives and gain not only a broad background to work in the artistic world, but also learn how to communicate and work with people of different cultures.

I found the International Bachelor Arts and Culture Studies by coincidence. I was about to start a different bachelor here at Erasmus University Rotterdam, but when I read through the IBACS study schedule I was hooked.

I always wanted to study something connected to the arts, but I never felt talented enough to go to arts academy. This bachelor offered me the opportunity to find my way into the arts world through the theoretical and academic route. Finally, I was about to start studying what I’m really interested in and what I believe to be one of the most meaningful and fascinating fields.

Career perspectives

I put aside the purely practical considerations which had earlier led me to study Business Administration. Sometimes it is questioned whether an Arts and Culture bachelor will land you a good job. However, there are many talented, intelligent, and enthusiastic students in my year, who will certainly be valued on the job market.

As a society we are moving away from seeing success solely measured by economic parameters. If you go into the creative fields because that is where your intrinsic motivation and interest lie and you’re in it with your heart, you’ll inevitably be successful. That is not to say that it is not possible to also just earn good salaries in these areas.

Great fundament

Studying IBACS also inspires you to get into practicing art. You can go with the Dual Degree in Arts and Sciences (RASL), but in the era of the internet you can also just teach yourself.
Lastly, I believe this bachelor to be a great fundament. You can go many different routes after obtaining your bachelor. You can become entrepreneurial, jump right into the job market, do a specialising master, or even try your luck as a practicing artist with broad background knowledge of the world of arts and culture.

I chose the International Bachelor Arts and Culture Studies not only because of my great interest in the creative industries but also because of the broad nature of the bachelor and, its career opportunities.

The cultural and creative industries are important in our everyday life. That’s way this bachelor allows you to study in almost any industry at almost any position. Whether it is in government positions, modern art galleries, creative agencies or the fashion industry, the opportunities are endless. IBACS made me feel secure knowing I’d find the right career path regardless.

I’ve always wanted to be involved in some sort of creative process and the International Bachelor Arts and Culture Studies has opened my eyes to the endless opportunities they are. From the 'Sociology of Arts and Culture' to 'Economy of the Art Market' and my personal favourite 'Arts, Culture and Media'.

This bachelor is by far one of the most interesting bachelors to study. It makes use of everyday practical examples and unpacks them thoroughly for us to see the versatile nature, not only of the creative industries but of society as a whole.