International faculty teaching the MSc in Marketing Management programme at Rotterdam School of Management, Erasmus University can demonstrate marketing strategies and tactics that influence business decisions.
A deep understanding of such marketing issues leads to successful ideas and strategies for driving business performance.
RSM's MSc in Marketing Management studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study programme at a university with a strong international reputation in marketing teaching and research. First career steps include account manager, media planner or advertising strategist.
Rotterdam School of Management, Erasmus University is ranked as a top 10 player by the Financial Times European Masters in Management list. It has the widest selection of one-year MSc programmes in the Netherlands and is located in a city with a truly international flavour.
Curriculum
Core courses:
- Consumer Behaviour
- Consumer Marketing Research
- Thesis Topic Development
- Marketing Strategy
- Marketing Strategy Research
- MM Thesis Clinic
- Thesis
Brand & Product Management elective track:
- Advertising and Communication
- International Product Management
- Choice Architecture
- Neuromarketing
- Brand Development
- Customer Experience Management
- Consumer Psychology and Emerging Technologies
Digital Marketing & Analytics elective track:
- Marketing Analytics
- Pricing: Creating and Capturing Value
- Customer Centricity
- Platform Marketing
- Digital Marketing Strategy
- Noise: Understanding Errors in Human Judgement
Read more about: Curriculum Master in Marketing Management.
Mode of education
In addition to lectures, you will work in small groups on business cases and assignments. Many of the exercises are carried out in teams. Skills training, presentations, visiting lecturers and practitioners are all part of the curriculum. In order to graduate you will be trained in analytical and research skills and must write an individual thesis on a topic of your choice.