Introduction
Learn to identify strategies appropriate to mainstream media, stakeholder-driven media, social media and fake news in this three-day masterclass.
Key Facts & Figures
- Start date
- Monday 23 Mar 2026
- Duration
- 3 days
- Micro Credential
- No
What will you achieve?
- Identifying strategies suitable for mainstream media, stakeholder-driven media, social media, and addressing fake news.
- Exploring essential tools and principles for effective media and stakeholder engagement.
- Analysing the root causes and consequent effects of the actions taken with the help of investigative tools.
- Identifying opportunities and navigating challenges within your media proposals.
The power of new media is unprecedented. Investigative journalism and mainstream media are growing more aggressive. Firms have a multitude of channels to communicate directly with stakeholders. So how can you deal with these new vectors of influence, analyse their roots and effects with the help of investigative tools, and refine appropriate strategies?
Learn to identify strategies appropriate to mainstream media, stakeholder-driven media, social media and fake news in this three-day masterclass. And become familiar with the possibilities and limits of current best practices, and explore tools and principles to guide engagement per media type. During the course you start to design your own strategic media proposals with guidance and coaching.
Start date
23-25 March 2026
Contact
Susanna Marco
Programme & Admission Advisor
- Email address
- ccc@rsm.nl
- Phone
- +31 10 408 2851
This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree. Read more here.
Facts & Figures
- Start date
- Monday 23 Mar 2026
- Duration
- 3 days
- Micro Credential
- No
- Instruction language
- English
- Funding
private
Registration
This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website.