Continuing Education Erasmus University Rotterdam
Continuing Education Erasmus University Rotterdam

Issues Management and Public Affairs

Introduction

How can you work with the two closely related disciplines of issues management and public affairs? What strategies will help you to use them within the…

Practical information

Start date
Expected
Duration
3 days
Price
€ 3.600
Area of interest
Marketing, Communication & Languages
Micro Credential
No
Teaching mode
In-person

What will you achieve?

  • acquire a working knowledge of several models for identifying and interpreting strategic issues
  • learn how to develop a sustainable issue position
  • work with several strategies for making issues manageable and for orchestrating the firm’s responses to them
  • analyse how government policies affect a firm, and how these policies create both nonmarket opportunities and threats that need to be integrated in the firm’s overall market strategy
  • understand the ways in which firms can interact with policymakers and contribute to shaping the public policies that affect them
  • analyse the plural nature of competition that firms might face in the market and nonmarket contexts such as rival firms, consumers, suppliers, NGOs, social movements, activists and watchdog organisations
  • develop a working knowledge of the tools and methods for designing an adequate nonmarket strategy

A three-day masterclass for developing your awareness of issues management and public affairs at corporate level. These two functions are the windows through which society looks in, observes and frames the corporation. They are also windows through which the corporation looks out onto the outside world, and from this view, construct its understanding of society. You will develop a working knowledge of best practices in the management of issues and public affairs. This will help you to secure the corporation’s ‘societal licence to operate’ and to integrate its market and nonmarket strategies.

You will explore high-profile business case studies, start to benchmark internal routines for global practices, and enrich your toolkit and vocabulary with concepts and practical insights from leading companies.

Who should attend

The masterclass is designed for experienced professionals in corporate communication, public affairs, general management, and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

Start date

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3-5 June 2025

Contact

Programme adviser Susanna Marco

Susanna Marco

Programme & Admission Advisor

Email address
ccc@rsm.nl
Phone
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree.

More information

Facts & Figures

Start date
Expected
Duration
3 days
Price
€ 3.600
Tax
Not applicable
Micro Credential
No
Instruction language
English
Teaching mode
In-person
Funding

private

Programme provider
RSM BV

Programme provider

  • RSM BV

Registration

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/ISMA

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Frequently asked questions

You’ll receive information from the programme manager around six weeks before starting the course. We will send you the programme, course manual, pre-reading and preparation work.

If you notify us in writing at least thirty (30) days prior to the start date of the program, there will be no cancellation or transfer fee. Read our full terms and conditions here.

The course caters to middle and senior management professionals engaged in corporate communication, reputation management, public relations, and associated fields. It also benefits individuals who frequently communicate with or engage stakeholders.

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree. Discover more.

Yes, you will get a certificate of attendance.

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